HOW TO JOIN
We are thrilled you want to know more about the Good Florist Guide and become part of the only merit-based directory of UK florists independently accredited by experts.
Founded by The Florist, the leading trade magazine for the flower industry since 1949, GFG began life as Master Florist® way back in 1999, relaunching under the GFG name in 2008. Since then over 200 florists have become part of the Guide.
The aim of GFG is simple. To promote the best florists in the UK through a dedicated website, PR and social media programme. Not just to make sure the media and consumer knows there is a difference between good and mediocre shops but to make it easier for people to contact a GFG shop directly to avoid unnecessary middleman charges.
As a GFG’er you won’t just be promoted as part of the crème de la crème of UK flower shops but have your own dedicated area on our website, a dated roundel you can use on your own website and on corporate stationery and the support of the GFG team to make sure that every PR opportunity to use your GFG accreditation is taken advantage of to make your investment pay dividends. Scroll to the bottom for a more detailed list of member benefits.
Not every shop can be a GFG’er and we are very strict on who can use the roundel. GFG would lose all its street cred if we let everyone and anyone in so there are certain rules and regs, and no-one pays a bean until they are officially approved. But if you can meet the criteria then it really is worth the effort. Not just for your own self-esteem but to become part of a movement of like-minded florists who share your goal of going the extra mile … for their customers and their fellow florists.
We look forward to welcoming you on board.
Your application will be reviewed by the GFG team and, if necessary, put out to vote by our current membership. If you’re accepted and you want to take it forward we’ll send you an invoice and once you’ve paid you’ll get your copy of this year’s logo, your business will be uploaded to the website with five photographs, a 150-200 word descriptive editorial and further details. In addition, we’ll include you in our GFG social media programme.
|Retail Florist||Studio Florist|
|Takes all major credit cards (excluding AMEX)||✓||Preferred|
|Offers a same day delivery service, 6 days a week||✓||n/a|
|Has a branded delivery vehicle||✓||✓|
|Operates from traditional shop premises paying rates to a local authority and which customers can visit||✓||n/a|
|Has a workshop/studio or unit that is registered for commercial use and can supply necessary paperwork if requested||n/a||✓|
|Has a mobile-enabled website (retail shops should preferably accept online orders)||✓||✓|
|Has an above average level of experience and knowledge||✓||✓|
|Stocks on a daily basis or has access to an above average range of flowers and plants||✓||✓|
|Holds a business bank account||✓||✓|
|Has a landline business listed phone number||✓||Preferred|
|Complies with all statutory obligations relating to VAT (where applicable), taxes and insurance including public liability and is able to evidence this||✓||✓|
However, no submission will be put to the assessing panel without ALL shots as detailed below being submitted so make sure you show off big time!! Technology means we can accept it all online but if it’s easier you can post everything to us which means you can get even more creative – we’ve even had people make up full photo albums!!
|Photographs needed||Retail Florist||Studio Florist|
|Shop exterior including outside display||✓||n/a|
|Shop interior – to include all displays (fresh and sundries), workroom and consultation area if you have one||✓||n/a|
|Studio and Event premises to include all displays and work area - if none please add explanatory note||n/a||✓|
|Delivery vehicle/s (if one is owned)||✓||✓|
|You and your staff where applicable – group shot is fine||✓||✓|
|Branding – pictures showing your wrapping, stationery, business cards etc||✓||✓|
|Design Work: a complete range of work you carry out on a regular basis. This to include all the categories of work you wish to be listed under i.e. Gift designs, funeral, wedding, contract and event floristry||✓||✓|
MembershipUntil 5th April 2019
- Multiple shops are charged at £75 per branch
- £10 of each membership goes to Teenage Cancer Trust
- What’s included:
Dedicated information page and 6 photo uploads to our website
2 x GFG decals for shop and van windows
Certificate of membership
200 GFG bouquet stickers
The chance to engage with like-minded florists
Copyright free downloadable artwork for website/social media posting over the year
Exclusive access to GFG private Facebook group
Links to GFG Twitter & Instagram feed
Very possibly more if we find other good things to send you!
- *Price is plus VAT
Does it cost to join?
Is Good Florist Guide a relay?
Will I get orders?
How soon can I be signed up?
We usually reckon about six weeks after you submit your application or are nominated, simply because it’s not something we like to rush and we will spend a lot of time on each one. The sooner you get your portfolio in, the sooner you’ll be assessed and if successful receive your Good Florist Guide logo.