The Good Florist Guide was the brainchild of Caroline Marshall-Foster, the daughter of a florist and with more than 35 years in the flower industry, considered a bit of an expert on the subject of getting the best flowers and plants delivered!
Fed up of seeing her friends let down when they ordered flowers, she decided to share her little black book of favourite florists with them and suddenly the idea of making something that everyone could use was born.
There are hundreds of wonderful florist shops and businesses in the UK. But not only do we seek out the best florists we can find, we then ask them to apply for accreditation and inclusion in the GFG – our mark of quality has to be earned not just handed out!
As a result every GFG florist has submitted an extensive portfolio which has been reviewed and checked by the team and only if they make the grade on all the elements are they granted the precious Good Florist Guide roundel. What’s more, because Caroline wants to keep it up to date, the certificate is re-issued every year (a bit like an MOT) to make sure GFG florists are constantly amongst the best in the UK.
The result… an easy way for customers to pick up the phone and order flowers from a tested florist just like Caroline would happily do for her Mum and closest friends.